OUR COLLECTION AND USE OF PII
“PII” is generally defined as information that may be able to identify you such as, but not limited to, your name, address, telephone number, email address, credit or debit card number, social security number, bank account number or code, photograph, or age, among other things. We only collect PII that you voluntarily provide to us.
You can generally visit and browse the Site without revealing any PII to us, but some features or areas of the Site will ask or require you to provide PII to use those features or areas. For example, PII may be requested when you reserve a room through the Site, request information from the Hotel, create a user account, or enter certain contests or other promotional activities. You will be required to provide certain PII during check-in, to verify your identity and comply with our policies and applicable laws.
We may use your PII to:
Facilitate the check-in and check-out process and allow you to purchase or reserve add-ons such as meals, parking, etc.; respond to your questions or comments; send you room reservation confirmations and other scheduling information related to your stay as well as information on the Hotel and surrounding area; manage event bookings, including to manage the guest list, catering needs, attendance monitoring, etc.; provide and administer services such as concierge services, child care, gyms and health club usage, spas, sport and other recreational activities (including equipment rentals), business center, restaurant and other food/beverage services, and gift shops; sign you up for our email mailing list so we can send you marketing and survey communications; identify your reservations and verify your authority to use the Site or Hotel facilities; enter you in Hotel contests and promotional activities; better understand how we are doing as a business; respond to and process requests from you for event or meeting proposals; send you a requested copy of the Hotel’s meetings/planner brochure; improve the content and general administration of the Hotel and our Site; troubleshoot technical problems or issues with the Site or the Hotel’s computer systems; conduct data analysis; retain customer service records and monitor customer service performance and standards; process the purchase of a Hotel gift certificate; assist in collection efforts; prevent fraud and/or abuse related to Hotel services, including by use of CCTV in public places, keycard readers, and other technology for security, crime prevention, and investigation purposes; comply with applicable laws and requirements; if provided by you, we use your health information in order to better serve you and any particular needs you may have; and through your interaction with our social media pages (and consistent with your settings for those pages) for the purposes of communicating with you and learning more about you, such as but not limited to, your activities, interests, locations, friends, and status (please be mindful that social media sites have their own terms and privacy policies that you are subject to when interacting with one of our pages)